On-Running

Caspar Coppetti, Olivier Bernhard, and David Allemann. Three friends, one mission. It's not just the love of running that brought former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. They were committed to developing a revolutionary idea. This is their story. After retiring as a professional athlete, Olivier Bernhard, three-time world duathlon champion and multiple Ironman winner, focused on finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. In the years that followed, the perfect symbiosis of running experience and technical expertise allowed that first radical idea to be refined. Dozens of prototypes were developed, but the basic concept - cushioned landing, firm take-off - always remained paramount. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard as well. Together with Bernhard, they formally founded the On in Zurich in January 2010. Their mission to develop a product line developed entirely in Switzerland using the latest technology gained momentum. Barely a month later, in February, the prototypes won the ISPO BrandNew Award, one of the most important awards for innovation in sports. Test runners were enthusiastic and spoke of walking on clouds. In July 2010, the first running stores with On shoes hit the shelves. Ten years later, you can buy On running shoes at more than 6,500 premium retail stores in more than 50 countries. In addition to its European headquarters in Zurich, On has now opened offices in the US, Japan, Australia and Brazil. Our products win international design and technology awards.